Working Groups:

1. Policy Change and Advocacy:

Municipal Action

It is important to make breastfeeding promotion and support a priority. This includes: return to work programs/policies around breastfeeding support, breatfeeding signs in public spaces, and increasing the availability of change tables.

Make Breastfeeding Your Business

This is a provincial initiative that assists business, organizations and municipalities to ratify practices that protect, promote and support breastfeeding for their employees and clients.


This global initiative was created by the World Health Organization and UNICEF. Members of this multidisciplinary committee are interested in earning BFI designation for eligible facilities and ensuring practice follows the BFI standards.

2. Supports:

Identifying Supportive Spaces

Identifying supportive spaces includes identifying breatfeeding-friendly and family-friendly spaces in our communities.


Identify and make available breastfeeding resources.

3. Promotions:

Social Media

Increase exposure to breastfeeding through the use of social media such as Facebook and Twitter.

World Breastfeeding Week

In Canada, the first week of October is celebrated as World Breastfeeding Week. This is an occasion to take action in endorsing breastfeeding, broaden public awareness and rally support for breastfeeding anytime and anywhere.

Increasing Exposure to Breastfeeding

In order to increase comfort level with breastfeeding, it is important to see more examples of breastfeeding in our communities.

Ideas for Awareness Campaign

We need ideas for a breastfeeding awareness campaign that meets the needs of our local communities.